The Equiti Health Team
At Equiti Health, we work with a trusted network of experienced consultants, collaborators, and domain specialists who bring deep insight, hands-on experience, and a shared commitment to equitable healthcare transformation.
Together, we help clients think differently, work collaboratively, and deliver change that matters.
Shoshana Bloom
Founder
Shoshana is an experienced strategist and advisor with over 25 years in healthcare. Her expertise spans NHS service design and transformation, digital innovation, and commercial strategies. She has worked across the NHS, public sector, and healthtech landscape, and brings a blend of strategic clarity, operational insight, and a deep commitment to equitable systems. She founded Equiti Health to help organisations deliver change that is inclusive, impactful, and sustainable.
Matt Webb
Technology Advisor
Matt is a senior technology leader with over 20 years of experience delivering large-scale digital solutions across enterprise CMS, eCommerce, AI, and emerging tech. A MACH Alliance ambassador and former global CTO, he brings deep expertise in composable architectures and scalable, impact-driven systems. Named a BIMA 100 Tech Trailblazer, Matt is passionate about using technology for social good — including leading the development of the Uber-backed Food Bank Connector, which helps food banks request donations and distribute surplus stock more effectively.
John Walsh
Design for Equity Advisor
John is an award-winning design leader with decades of experience creating inclusive digital experiences across platforms — from mobile and desktop to voice and TV. He’s passionate about accessibility and equity in design, with a strong track record of simplifying complexity to serve diverse user needs. His work is used by thousands daily, and he regularly speaks internationally on digital inclusion and human-centred design.