Meet the brains behind Equiti Health
Equiti Health brings together a team of experts working to bring an equity lens to digital health transformation.
Shoshana Bloom
Founder
Shoshana has had a 20-year career in healthcare, spent largely in management and commercial roles, leading technology programmes and service transformation. Her experience spans both the NHS and commercial healthcare sectors. She is a passionate advocate for effective use of technology to enable new models of healthcare that deliver better clinical and economic value – improving both healthcare safety and efficiency.
At the start of 2020, Shoshana began studying for a MSc in Global Public Health. This brought into focus the factors that sit outside the individual’s direct control that affect an individual’s health and access to services. How the global political stage shapes the health of a population. That a fairer society shapes a healthier society.
For her MSc thesis, Shoshana researched how digital health technologies drive inequities in health and access to services. What emerged from her research was that many individuals face barriers to making full use of technology. These barriers are far more complex than many appreciate, and exist along the entire digital pathway, driving differences in technology use across different populations, which risks exacerbating health inequities. Consolidating her research findings, Shoshana founded Equiti Health with the purpose of working to deploy digital health technologies in a way that does not leave anyone behind.
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Matt Webb
Technology Advisor
Matt is a technology lead with over 20 years of experience at global CTO level for large digital agencies, delivering projects in global enterprise CMS, eCommerce, data and composable/MACH architectures, through to the Internet of Things, Augmented/Virtual Reality, and Artificial Intelligence. He is also an ambassador for the MACH Alliance, a not-for-profit industry body that advocates for open and best-of-breed enterprise technology ecosystems. Matt was named a BIMA 100 Tech Trailblazer in 2021.
Matt is passionate about using technology for good, especially using scalable modern enterprise tech for social impact causes. This includes the Uber-sponsored Food Bank Connector, which aims to make food banks more accessible and help food banks request donations and share surplus stock.
Matt is also a mentor/coach and lecturer and can often be found teaching everything from coding for kids to Maker Culture or presenting the opportunities from AI and Machine Learning to the European Assembly.
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John Walsh
Design for Equity Advisor
John is an award-winning design leader with decades of experience creating digital experiences for some of the world's largest brands across mobile, desktop, voice and TV. His work is used by thousands of people each day.
John has a passion for digital inclusion and accessibility; ensuring technology is designed in consideration of the widest range of users with different needs and digital skills. He has a background in making the complex simple, using ‘design for equity’ approaches to ensure technology is an enabler of more meaningful, contextual digital experiences.
John has delivered various lectures and talks to international audiences about digital design, inclusion and technology.
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