Effective Date: 05/06/2025

1. Who We Are

Equiti Health Ltd (“we”, “our”, or “us”) is committed to safeguarding your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, use our services, or interact with us. It also outlines your rights and how to exercise them.

2. What Information We Collect

We collect personal and technical information when you interact with us via the website or related tools:

Information You Provide:

- Name, email address, organisation, job title
- Preferences or responses via forms or self-assessments
- Testimonials or feedback you submit

Information Collected Automatically:

- IP address, browser type, device information
- Pages visited, time spent, clicks, and referring URLs
- Approximate geographic location (via IP address)

3. How We Use Your Information

We use your information to:
- Respond to enquiries submitted through the contact form
- Provide you with reports or feedback when completing our self-assessment tools
- Analyse visitor behaviour to improve our services and website
- Share anonymised insights for research and benchmarking
- Send updates or marketing communications (with your consent)
- Maintain site security and compliance
We do not sell your data or share it with third parties for advertising purposes.

4. Our Use of the EQUIIndex Self-Assessment Tools

When you complete our Digital Health Equity Maturity self-assessment (via Agolix), we collect:
- Your name, email address, and organisation (only with your input)
- Your responses to the assessment
- Optional feedback you provide
Your results are used to generate a personalised PDF report and may contribute to aggregated, anonymised research and benchmarking. We will never share your individual responses or identifiable organisation data without explicit consent.

5. Third-Party Services and Apps

We use several third-party tools that may collect personal data or set cookies:
- TWIPLA (formerly Visitor Analytics): collects anonymised visitor data, heatmaps, session duration, and page flows
- Simple Social Auto Post: may interact with social platforms and set cookies
- Wix Business Tools: contact forms, blog interactions, members area
These tools are used solely to improve functionality, analytics, and communication. Your data is only shared with these providers under contract and under data protection obligations.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to collect and store data. These may include:

Cookie Type    | Purpose | Example Tools
-------------------|---------------------------------------------------|-----------------------------
Essential    | Required for basic site functionality | Wix Platform Cookies
Analytics    | Understanding how visitors use the site | TWIPLA Website Intelligence
Performance    | Improve speed and functionality | Wix Forms, Agolix
Marketing/Social | Social sharing and content posting    | Simple Social Auto Post

You can manage cookie preferences via our cookie banner when you visit the site. Most browsers also allow you to block cookies via your settings. Note: Our cookie banner covers Wix apps and select integrations. If you use third-party apps or embed custom code, additional consent may be required.

7. Legal Basis for Processing

We process personal data under the following legal bases:
- Consent: When you opt in to newsletters, assessments, or marketing.
- Contractual necessity: To fulfil your request for services or information.
- Legitimate interests: To analyse and improve our website and user experience.
- Legal obligation: To comply with applicable laws or regulations.

8. Data Retention

We retain your data only as long as necessary:
- Contact form data: 24 months
- Assessment results: up to 4 years (anonymised thereafter)
- Marketing consents: until you unsubscribe
- Analytics data: according to tool-specific retention settings
Where deletion isn’t immediately possible (e.g., backups), data is securely stored and isolated.

9. Data Security

We implement a range of organisational and technical measures to keep your data safe. However, no method of transmission over the Internet is 100% secure. You share information at your own risk and are encouraged to use secure networks.

10. Your Rights

Under the UK GDPR and relevant laws, you have the right to:
- Request access to your data
- Correct inaccuracies
- Request erasure of your data
- Restrict or object to processing
- Withdraw consent at any time
To exercise your rights, contact us using the details below.
If you are dissatisfied, you have the right to complain to the Information Commissioner’s Office (ICO): https://ico.org.uk

11. Children’s Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal data from children. If we learn that a child has submitted personal information, we will delete it promptly.

12. Do Not Track Signals

At this time, we do not respond to “Do Not Track” signals, due to lack of consistent standards across browsers. We will update this notice if that changes.

13. Updates to This Policy

We may update this privacy policy periodically to reflect changes in technology, regulation, or our services. The latest version will always be available on our website, with the effective date clearly stated.

14. Contact Us

If you have any questions about this policy or your data:
Data Protection Officer:
Shoshana Bloom
Equiti Health Ltd
Use Contact Form at www.equitihealth.co.uk